A few weeks ago, I was discussing with a Senior Executive on the enormous potential of the content creation sector in Africa, more so when I stumbled on this infographic that shows an Egyptian creator earning $8.8m in total earnings!

Times have changed, and with seasonal changes, come opportunities for other innovative ideas.

My takeaway from this:

1. Compared to 15 years ago, newer career paths are rapidly emerging. A Content Creator is now a widely accepted career path in its own right…and a business, depending on how you look at it.

2. Earnings on YouTube have made a lot of young people millionaires. It’s no wonder this sector has become more attractive for our youths than many “traditional” jobs.

3. With the lack of office space (most times) and other associated overhead costs in this sector, profit is almost certainly guaranteed, barrier to entry is low, and the opportunities for diversification and brand extension are vast.

And with the proliferation of AI, many more opportunities will arise in this space. It is left for the discerning person to take advantage of the next big wave.

What do you think is next for this new high-growth sector?