Ifesinachi is a marketing leader and growth strategist, on a mission to simplify the way we approach business growth and innovation.

She helps startup teams and corporate executives to develop and simplify their product ideas, as well as unlock growth opportunities for new ventures. Her research and insights spring from her experience and in-depth expertise in the African market.

With over fourteen years of experience including C-suite experience, she has led marketing teams, grown startups and pan-African organisations to become influential brands in their industries. She currently holds dual roles, overseeing the marketing portfolios of several companies within Heirs Holdings, one of Africa’s most prominent investment groups, as Chief Marketing Officer and Group Head, Marketing & Corporate Communications.

Ifesinachi shares insights on The White Space, a column focused on growth strategies for new ventures, product innovation, and startup marketing, while pursuing her doctorate degree at the ISC Paris Business School.

In addition, Ifesinachi invests in and serves as an advisor to several startup teams. She is an author, facilitator, and conference speaker.

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