You don’t have time for social media or just can’t be bothered, I get it. Or you’re terribly busy. I understand that too.

But hold up, in today’s world, in case you have not noticed, your brand could become more valuable than a business brand. Why? Because today’s consumers prefer personal engagement to corporate engagement.

What does this mean for you? If you want to achieve brand visibility, you need to own your real estate in the land of the public space – your slice of “you”.

If you are unsure where to start, you are in luck. Here are three ways to give your brand a quick facelift, without the struggle:

1. Let’s start with your Name.

Secure the handles of your name across all social media channels right away and try to be as consistent as possible. Also secure a website domain with your name too, even if you are not ready to build a website yet. Tip: check who.is to ensure your website name’s not taken yet.
This way, you will not regret it if you suddenly need to activate your profile and find out that your name has been taken. It also helps you build authenticity if you are job hunting, as yes, researchers sometimes do a background check, to be sure you are not ghosting them.

2. Think of yourself as a product

…and then ask: would you buy you if you were on the shelf? Don’t answer that.

Bottomline, package yourself properly – your style, your mannerisms, your values, your crowd – all should reflect who you are and where you are going. Don’t force it and don’t fake it. People can tell when you do.

If you are unsure how to define yourself, start by checking your personal saved items on social media. It will point you in the direction of who you are, what you enjoy, and what you aspire to be.

And then just retweet/re-share (credit the content owner) for starters. Don’t overdo it sha. Chances are people will appreciate your view of life.

3. Pitch for Speaking Engagements

I know, I know. Many of us hate speaking, the terror of it all. But it’s probably the fastest way to build brand visibility and own your voice. If you work for a company, they would appreciate it too.

You can get started by creating your speaker profile (if you are too lazy to be manually creative, use AI), then identify potential events, and reach out to the organizers pitching for areas you could speak about.

Disclaimer: before you do this, please update your public bios with a strong profile to avoid “Dear John” emails or worse, utter silence. Trust me, they’ll check before they get back to you.

Till next time.